What Every Country Artist Should Include in Their Bio!
Having a effective Bio is part of your Artist Toolkit, here is why and what to do next!
Hi, I’m Hannah from Coastal Country Music Group. I help UK country artists build their brand, grow their audience and create income doing what they love. Subscribe for weekly tips on music careers, artist strategy, and standing out in the UK country scene, without the burnout! This is one of my weekly free articles which goes out to all my subscribers!
Having a bio is essential as an artist, it appears everywhere on social media, streaming platforms, your website, gig platforms like Bandsintown or Songkick, your EPK, One Pagers, and basically anywhere you want to pitch yourself professionally.
But let’s be honest, most bios either waffle on for too long, leave out the good stuff, or sound like they were written in a rush or by AI!
So, keep reading for some key tips!
What’s the purpose of a bio?
Your bio is your first impression. It’s a snapshot of who you are, what you offer as an artist, and a sprinkle of why someone should care or follow you. Think of it like your musical elevator pitch.
The best bios are:
Clear
Relevant
True to your tone and style
Short (because attention spans are short)
And you need different lengths for different situations:
Bio Type Word/Character Limit Where It's Used…
Snapshot Bio ~140 characters for Instagram/TikTok/X bios
Short Bio ~80–120 words for Radio submissions, festival applications
Full Bio ~200–250 words for Website, EPKs, press releases, interviews
I keep mine stored in a simple Google Doc (with my press images) so it’s ready to copy and paste into an email, form or submission at a moment's notice. It’s one of the best admin habits I’ve created!
✅ What to include in your artist bio:
Where you're from
This gives a sense of identity and helps with local media interest.
E.g., "Based in Birmingham, UK" or "Originally from Belfast, now performing across the UK."
What you are
Are you a solo artist? A songwriting duo? A full band with harmonies and a fiddle?
E.g., “An acoustic country duo blending storytelling with harmony.”
Your style/sub-genre of country
Help people understand where to place you: Country Pop? Alt Country? Americana? Country Rock?
E.g., “Combining soulful country vocals with pop-influenced hooks”
Something specific to your brand
It could be a career highlight, a recurring theme in your music, your image, or even something unexpected!
“Known for blending country with Celtic roots” or “Often spotted in pink cowboy boots on stage”
‘For Fans Of…’
This is a great reference point for radio DJs, reviewers, and new listeners. It doesn’t mean you’re copying someone else, it just provides familiarity and allows new followers to know you quicker.
“For fans of Lainey Wilson, Miranda Lambert, and Ingrid Andress.”
One or two key achievements
Especially for your longer bios, top 10 iTunes EPs, festival slots, BBC Introducing features, Awards etc.
“2023 support act for [add artist]l” or “#1 Song on iTunes Country Chart”
Any other key information
For example Management information, Booking Agent information but only if there is room and you feel that your audience need to know this information.
Mgment - @hannahroper or Bookings - @CCMG
🚫 What not to include in your bio:
Email addresses
They're not clickable on social media, and they waste space. Use proper contact buttons or links elsewhere (except in a full EPK or One Pager, where it’s totally fine at the end).
Hashtags
They add nothing and just clutter the space. Keep it clean.
Generic waffle
“I’ve loved music since I was 3...” or “Dog Mum to 2 babies”. Cut the clichés. Be specific and keep it fun but professional.
Empty statements
“I hope people connect with my music” is lovely, but also very vague. Say how they’ll connect. Is it relatable storytelling? Big anthemic choruses? Honest lyrics? Perfect for Dancing?
Irrelevant life stories
Keep it focused. Your bio isn’t the place to list your first guitar lesson or every talent competition you’ve ever entered (unless it's super relevant or impressive!).
Unrealistic comparisons
Claiming to be “the next Luke Combs” won’t land well unless Luke Combs is calling you that. Stick with vibes, not ego.
Unusual Fonts
Fancy fonts make it harder for people to read and don’t come across as professional
Real Life Instagram Bio Inspiration:
Here are some UK artists who have included some of the key elements their way:
Tennessee Twin (@tennesseetwinmusic) - Describes where they are from, their style of music and what the audience is going to get from them!
Katy Hurt (@katyhurt) - On brand, gives an insight into style of music, latest release info and her latest activity
Two Ways Home (@twowayshome) - Style of music, location/home country and an insight into their world
Eleri (@eleri_music) - Reference point, link to home country and social proof quote
Your Artist Toolkit
Your bio is a key part of your artist toolkit, and it needs to work for you. It should evolve with you and reflect where you’re at right now, not where you were last year.
So, go give yours a refresh and make sure it’s:
✔️ Clear
✔️ Relevant
✔️ Easy to reuse
✔️ Brand-aligned
So take this as inspiration to revisit your bios and give them a refresh today!
Ps. Need a hand with your bio or want feedback on what you've already written? That’s exactly what these are for and let’s make sure your bio is working as hard as you are!